More and more businesses are investing in explainer videos to help boost their conversion rate and see more interaction with their customers. Video marketing has been on the rise in recent years and only looks to continue; we take a closer look at some of the main reasons businesses need an explainer video below.
The stats about explainers should be enough to prove that they are a worthwhile investment for your business. According to reports, 94% of marketers agree that videos have helped increase user understanding of their product or service. Additionally, a staggering 94% of users report that watching an explainer video helped them learn more about a product. (Source) Explainer videos can powerfully influence buyer decisions, because they engage, entertain, and explain, with little effort on the user’s side. Consumers comparing products or services don’t want to be bogged down with paragraphs of text and broad claims about your product. They want to know what you can offer them, and why your company can offer more than your competitors. Explainer videos can provide this within seconds of a user visiting your site.
Video has become a leading form of content that only looks to increase in popularity. The way users consume information is constantly evolving, and with attention spans decreasing, video is coming out on top. This is because it offers all forms of content in a neat, little branded package - text, audio and visual content - in one place. Consumers are engaging with forms of video content across multiple devices and platforms. Social media, news apps, Youtube - you name it, and video is often a front runner, as it is able to succinctly summarise the topic in an engaging way that taps into the attention span of the user, something that is growing frequently shorter.
This should be as good a reason as any to make an explainer video for your business. Video content is an important ranking factor for search engines. This means that search engines recognise, acknowledge and reward websites that are user-centric and offer handy, bite-size explainer videos users will want to see. 90% of customers say that video helps them make buying decisions. Google will recognise how your company has invested in helping the user and will reward you by placing you higher in the search results. You’ll see greater engagement with your website and more web traffic, simply by adding video content to your site.
The great thing about explainer videos is that you can tailor them to your product, and your brand, entirely. For relatively affordable costs, you can work with an explainer video company to create a branded video that, as well as explaining your products, shares your brand message and brand story. Humans are visual learners and are far more retentive to video format than text alone. Explainer videos are a great way to showcase your brand the way you want it to be, while also providing useful information users want.
Explainer videos are an easier investment to make than other forms of advertising, as you can cut costs by opting for an animated explainer video or whiteboard animation style. The great thing about animated videos is that they cut costs down considerably. A real video shoot requires equipment, studio space, film crews, editing time, and post-production. With animated video, everything can be created remotely using animation video technology. This allows you to easily make changes along the way, which would be much harder with.
What better way to showcase your product than to create a demo video on your terms? You can launch your product in a cheerful, concise, branded video that shows off all your product has to offer. The great thing about explainer videos is that they don’t come across as overly promotional, because you’re helping the user with the video content. You are providing answers within the video, at the same time as demonstrating how your business operates that service or offers that product.
The perfect time for an explainer video is between 60 and 90 seconds. Any shorter and you may not get everything across. Too long, and users will become bored and disinterested. According to experts, engagement is pretty steady up to two minutes, at which point it significantly starts to drop off.
As mentioned earlier, humans are visual learners. This is why explainer videos are often used to simplify complex ideas. By breaking a concept down into stages, and adding visual aids, explainer videos are a great way for customers to comprehend a concept they may struggle with. Reading text alone is often not as impactful, memorable or helpful as visualisation. We
transmit messages faster when they are visual, which means companies can pack in a lot of valuable info and brand messages into a 90-second clip.
As well as bringing traffic to your website, enable your video to be shared across platforms. By doing this you open up the opportunity for customers and users to share your video with others - if they like what they see, of course. This is why it’s worth investing in a high-quality video that’s to a high standard. Your business’ explainer video can become a powerful advertising tool, and if it takes off, can see shares across different platforms, different audiences, and your video will find itself on the screens of those all-important potential customers.
Explainer videos can allow you to introduce your solution as the best solution. You can put your product in the limelight and let the video do the rest. Businesses should be able to compile everything customers need to know about your product in this 90-second clip. As Albert Einstein famously said - If you can’t explain it simply, you don’t understand it well enough, so 90 seconds should be more than enough time! As well as covering those all-important key questions about your product, your explain video should demonstrate how users will benefit from using the product. After all, you are still trying to attract customers with this video. Be sure to consider how your product comes across; between the lines, your explainer video should encourage customers to stick around and explore your website.
To talk to one of our expert team about creating your own explainer video, get in touch today.
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