It gives you the chance to broadcast your event to a far bigger audience than was previously possible. If your business has international clients, live streaming gives them an opportunity to watch and interact with your brand in a completely new way. Your audience is no longer limited to who can attend your Oxford event.
Live streaming events allows your business to build great interaction on social media channels. If you promote the event and let people know that there’s going to be a live stream, you can build anticipation and encourage people to get involved on social media, in a way that will hugely increase your digital reach. In the build up to the event, create a hashtag that will get people talking about your business. Post links to your website to generate more traffic and introduce potential customers to your business. And then when it’s time to go live, video streaming allows for people to engage in real time on sites such as Facebook, Twitter and Youtube.
It’s important to think about where your customers are as well. For example if you only have 20 followers on Twitter, but 500 likes on your company Facebook page, then maybe that’s the best platform for your live stream. Regardless of where you’re streaming the event, make sure people know about it.
Aside from the obvious marketing benefits to live streaming, it also can potentially open up a new revenue stream for your business. Think about charging for access to the live stream if the information on offer is really valuable to your business. It’s important to bear in mind that this may put some people off, so weigh up the benefits before charging access to your live stream.
Whilst there is free software out there that you can use to live stream, it’s often better to task a video production agency with the job. This ensures that everything is covered and you can focus on running the event, without having to think about where the cameras are setup. RAW Pictures offers a full scale live streaming service for a wide variety of events, including conferences, awards ceremonies and live music.
It may seem obvious, but a key factor in all live streaming is the internet speed. Make sure you’ve spoken to the venue first and they’ve guaranteed you a fast enough internet connection to run the live stream smoothly. If you’re charging people access to the stream and suddenly the connection drops out, then this could have a hugely detrimental effect on your brand.