The Internet is inundated with videos, they have become the most commonly and heavily used content marketing format to date, with a proven track record of increasing web traffic and improving sales. But many still flounder in their efforts to master video marketing, and the reason is they are simply making the wrong types of videos.
Explainer videos are one of the most popular video options businesses use as part of their marketing strategy. Explainer videos are short videos that either explain or present an aspect of your business, product or service. They can either highlight a product or service, show how to use a piece of software or simply explain the story behind your brand.
Business is driven by customers looking for products or services to solve their problems or make their work life easier. Animated explainer videos offer a solution by engaging customers with short, creative videos and simplify the overall sales pitch. By being able to educate views through an explainer video, it can often make your business or products more accessible and therefore an easier purchase for customers and clients. This is an effective way of selling to people as it allows you to do so without needing to be too salesy and pushy. By presenting information more in an informative way, people are more inclined to listen and take it in.
If it’s an educational explainer video, by presenting your business as the go to industry experts it shows prospective clients / customers that you know what you’re talking about. This means that even if you may not be the cheapest or closest, if you’re the best and the most knowledgeable then you’ll be able to win increased sales over your competitors.
“All but 10% of the information our brain successfully processes is visual, so our emotions tend to be visually driven. And 65% of people are visual learners, so beyond its emotional impact, presenting information visually is more cognitively effective” citation
Music and voiceover can help captivate viewers and appeal to their emotions. Animation allows a brand to connect to their audience on a more personal level, with 90% of successfully processed information being visual. If you’re not producing content that gets across your message in a visual way then the chances are your clients aren’t taking in all of your messaging and could be missing out on vital information.
Video can draw traffic to your website and increase conversion rates by up to 80%.
“According to VNI Global IP Traffic and Service Adoption Forecasts for 2017-2022, created by Cisco, by 2022 video will make up to 80% of all traffic compared to 67% in 2014” citation Animated videos can be used on your website, social media or sent to customers via emails to drive good results and can often lead to an increased number of sales and leads. They can deliver information in a simplified and engaging way as opposed to long sales pitches and lengthy leaflets. As videos are longer than images or text this also means customers are likely to spend more time on your website which in turn can lead to sales.
Explainer videos aren’t just good tools for breaking down your products and services, they’re also the perfect opportunity for a great bit of brand awareness. Creating an animated explainer video entirely in your brand colours can help boost all that hard work you spent toiling away choosing between different shades of blue. Again it’s a subtle reminder to clients of your branding, without needing to be really explicitly and over the top and salesy. This is especially true on social media where a client may not be directly aware of you, so getting your brand in front of them is key. It also means it will hopefully align with all the content already on your website to create one seamless look to your marketing.
Little things like having animated characters wearing branded clothing featuring your logo can also make a difference and help grow your brand online. To show quite how important this is, Forbes reported that more than a third of all video marketing budgets are now directed toward branded videos which is a huge amount given how much gets spent on marketing content each and every year.
See related articles.