Why video marketing works for all businesses

Maddie Prior
April 6, 2023
4 min read
Why video marketing works for all businesses

Video marketing is an effective way to build a brand and reach your perfect target audience. 83% of marketers say that video is more important than ever right now (source) as it is able to get brands noticed and give them the engagement they need with new customers. Video content has become much easier to make and easier to do effectively as many platforms are giving businesses the chance to do it straight from the app. This makes it more accessible for every business even if you are unsure on how to do it, it is all there for you. 

Video is a naturally engaging medium while giving the audience the information they need to take away with them. It is ideal when you need to keep engagement and inform existing customers and new potential customers on what your business has to offer. When done well video can be extremely powerful and it can work with B2C and B2B content strategies and will help your company reach anyone. 

Here are some reason why you should consider making video content; 

Excellent return on investment 

83% of marketers say video gives them a good return on investment (source), video can be seen as an expensive and time consuming medium to product but with the technology we have today it is easier to create good quality content with a much smaller budget than you would think. There is a lot of softwares out there that can make it easier to create an engaging explainer video at low costs which will be much more beneficial for your company. Video helps potential buyers learn about a product, it can help customers find out if the product or service is right for them and if they need what you are selling. Customers will be able to understand what it does, video is a good tool as the visual element will help businesses explain clearer how what they are selling works. This will keep customers interested. 

Companies will be making it simpler for your clients to be exposed to your key messages and to the information you are trying to communicate with them. 80% of video marketers say video has directly helped increase sales (source), this shows video is important to help push sales within companies and video is a tool that everyone will be interested in and will interact with. If you only offer blocks of text and images customers will be less interested and more likely to ignore what you are writing about as it is longer for them to read the information over them watching and being told what they need to know. 

52% of marketers say video is the type of content with the best ROI (source), this can be due to video being much more interesting and an attention grabbing tool that more customers are now taking notice of. 

Video can be used in a variety of ways 

Marketers have plenty of options when it comes to using video content, it is easy to find methods that are going to fit well with your company's marketing goal. Most social platforms allow you and want you to post video onto to their platforms as it is now the preferred method of content. You are able to make super quick videos on the apps which will take you no time to make and are completely free to post on to your pages. This will help you build a better social presence and get your company's name out to a new audience. 

Live video on social platforms is now huge, you can use this to show a more personal experience and can be more effective than any other forms of video. Facebook says live video gets 6 times as many interactions then regular video (source) which shows providing your audience with the occasional live video can keep them more engaged with the company and keep the interest levels with the company.

Webinars are another great way to interact with your customer directly as well as the new potential customer. It allows customers to ask you specific questions about what you offer and the product or service you are selling them. It will help teach them what they need to know and also more about the industry your company is from. Offering a live experience can help customers connect better with the brand as they put a face to the company and build more of a real relationship. Creating more 1 to 1 videos can give a better personal experience and help with the follow up with potential customers when they have brought from you as they will feel  more a part of the brand. All this can help the customer experience. 

Everyone loves video 

Video is more convenient for people, if you're not creating video you are risking your business on missing out on one of the most popular ways to attract new customers. As video is much more engaging and people are more visual learners it will be them on your content for long than text or images would as it gives them something to interact with. It gives the audience a more intimate glimpse into the business and what you do which can help build a more personal relationship with customers and keep the loyalty between the brand and the customer. This builds a level of trust as you are revealing a more personal side to the brand which is what more customers now want to see form their favourite brands, they want to be let into the life of the brand. 

Video is much easier to digest, it's entertaining and engaging for everyone who is watching. It is also accessible to everyone who has internet access therefore you are able to get your content out to more than just your audience, you are opening your marketing up to more than who you sell to. This type of marketing content will help your business stay competitive which is what you need to do, 81% of businesses are now using video for marketing (source) therefore you need to be considering it. Storytelling and using unique types of media will catch the customers attention more and hold onto that attention, this is crucial when trying to find new customers. You want to be standing out from the crowd as audiences want to see different marketing.  

Audiences want more of a real life experience when shopping, offering video you are creating a more face to face interaction which helps build customer loyalty as people like putting a face to a brand that they are interacting with. It will also offer your customer more interesting updates as you are giving them a new way to read up on the company and anything new happening within the business. 

Great for SEO 

Uploading video onto Youtube that targets search terms helps get your business onto the first page of google searches. Google includes youtube videos at the off page search terms due to video now being a much more powerful tool than text alone. Youtube is the third largest share in the search market behind google (source) which shows it has a lot of power to push your business onto people's search when they are looking for what you are selling. 

Websites displaying video will more likely rank on the top of google's search results as well, 85% of marketers use video as a tool to boost search (source). Video content creates more traffic to your website due to it being the tool more customers are looking for, google than looks at the amount of incoming traffic your company has and will boost your higher up the search engines. Over 80% of all traffic will consist of video (source), so it's important to remember to create video as this can help push traffic more. 

Search engines love videos, they look at them as high quality content. Using various types of content on your web page will also help your SEO, this will only benefit you when your video content is done well. Remembering to incorporate the right keywords, good quality description and strong titles will help you optimise your video content as this is what google will check before pushing your website. 

Video is one of the best marketing tools to reach new customers, it is easier to do than ever before and you can create and share high quality video content from any platform anywhere. This has made it easier for businesses to share the services and products with more than just their current customers.

If you haven't thought about adding video into your marketing strategy you should. It can engage a new audience and be a lot more fun then text and images are for your customer. They will be more likely to interact with fun videos than they are text. Chat to the team today to see how we can help create some high quality marketing content for your business.

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Maddie Prior
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