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Why you should start creating explainer videos

Maddie Prior
May 20, 2022
4 min read
Why you should start creating explainer videos

Explainer video has boomed with popularity over the last year due to video becoming more affordable and proven to be much more effective than text and image. 96% of people have watched an explainer video to learn more about a product or service (source),  therefore creating content that your consumers are going to want to watch will help increase conversion rates, clarify your product, boost sales and these are only a few reasons. 

Explainer video can become a great entry point into your business for customers. You can use explainer videos to introduce the concept you are selling in a more fun and straightforward manor. 66% of the audience would prefer to get to know the product by watching a short clip (source). If you are giving customers what they want they will more than likely continue working with you and buying what you sell. 


Here are a few reasons why you should consider creating an explainer video;

Increases your conversion rates

Explainer videos can help keep track of what product or service potential customers are interested in. Company owners are able to see the number of views each video gets which will help them see what product or service you sell is most popular. This will help owners know what their customers are looking for and what else they can do to push that product more to increase sales. With 70% of people googling a product or service (source) including video content is important as this is what your audience is looking for. Businesses owners will also be able to keep a tally of how many visitors are on their site which can make them aware of how many visitors turn into paying customers. This is a great way to keep track of customers visiting your website and from this what customers turning into paying customers.

If your business can pitch the product or service well in video content more people will make a purchase as they will be persuaded enough to buy from you, 85% of people are more likely to buy a product once they see an accompanying explainer video (source). Video content is much more persuasive then text and image, more customers will be willing to watch a 2 minute video over paragraphs of text as it is more enjoyable. Providing video content to go alongside any product or service you are selling is now more crucial than ever, as more customers are interested in watching these videos which should push you into creating this content. You want to be meeting the needs of your audience.


Helps explain product or service clearer

Paragraphs of text can be tricky to understand, people can interpret what they read differently and your explanations can be taken in different ways. By creating video content, audiences will be able to take the tone of the video and interpret it in the way you mean it. This will make it easier for the customer to gauge an understanding of what you're explaining as the video will be able to set the tone better. Explainer videos can take away the guesswork of explaining the usefulness and the basic functions of the product or service. This can help build better connections with potential customers as you are making the explanation easier which can help persuade them to choose buying from your business over other businesses. Explainer videos have been proven to be 43% more persuasive (source).

Video is more visually attractive, consumers will more likely click on your explainer video as it looks a lot nicer than a long piece of text. Creating an eye-catching thumbnail will encourage people to click on the video as it will catch the eye of audiences and they will want to find out more. This then helps explain your product or service quicker as people will be able to get the information then and there instead of having to find the information out for themselves through reading text. Video is a more clear and direct way of communicating what you're trying to sell and what your brand does. Customers are now wanting to understand products quicker and they want to purchase then and there. As audiences are becoming lazier and they want information given to them they don't want to search for the answer, supplying them with short video content will help give them what they want quickly and effectively. The average person takes less than a minute to make a purchasing decision (source), therefore you want your videos to be as direct as possible. 

Retaining information 

The average person retains only 10% of what they hear, but 50% of what they see (source), producing video content will benefit your brand as more customers will take in what you are explaining and either take action then and there or remember it and use the information later on. You want your customers to remember your company making sure your video content is memorable will help leave a lasting impression as well as keeping your company in the front of customer minds. If you don't leave a lasting impression on customers they will forget about the company and won't use you for what they are looking for. 

Explainer video saves a lot of time, it can save minutes or even hours of people's time as they have to read and look through pages of content. It saves people from getting bored as they are more than likely to watch a 1 to 2 minute long video over pages of written work, the most powerful videos should be between 1 and 2 minutes long if any longer views can drop by 20% (source). Humans are able to process visuals much faster than any other language, we need a quarter of a second to process a visual cue (source), this shows that video content will be much more beneficial to your brand as people will more likely remember what your company is about. 

Shareable 

Video content can be shared anywhere, once you make a video you can use it on a number of different platforms from your landing page on your website to different social media platforms. By keeping the content short it will keep it more universal for all platforms as different platforms like different length videos, and the shorter the video the more likely more customers will be willing to watch it and share it on. 

Customers are much more likely to share a video then they would a text based post as they are easy to share and they are much more interesting then text content. 

Explainer videos are approachable and a medium anyone can do, 65% of marketers are planning to increase the video marketing budgets as it's easy to do and it can be put anywhere (source). This is beneficial to many brands as you can post it on your platforms and your customers can share it around, this is also free marketing for the brand as to share content it is free to do. Likewise by using free video hosting sites like youtube can help you become noticed by new customers. You can use keywords to help build attraction to your video content as the more key words you use related to the video the more views it will get. This gives your company more chances to be noticed by new customers and will push people to share the content around more. 


Google search ranking increased 

Part of the google algorithm for search ranking is considering the amount of visitors on your website, this is why including video on your website landing page is important and why the amount of companies using online video is increasing because customers look for websites with video content. The websites that contain endless pages of text and images will rank a lot lower in the google search engine because google is becoming aware that people don't wanna see that content, if your website is ranking lower it means it will get less exposure and people won't be able to find your brand. 

Google loves video content, having an explainer video embedded on your website can help stretch the function customers are spending on your website. If customers are spending longer on your website it will send a positive message to search engines and will help your website appear higher in searches. Your company's website is 53times more likely to show up first in googles rankings when having video (source), therefore including video is important if you want to show up nearer the top in your customers google searches otherwise people won't be able to find you. 


Explainer video can be embedded into your website or social media platforms easily, it will help stretch out the duration of time that your consumers spend on your pages which will help your rankings on search engines. It helps send positive messages to search engines and help more customers find you, 82% of internet traffic will come directly from video consumption (source). 

Creating explainer videos can help increase your brand awareness, build stronger consumer relationships as you will be able to give a clearer and more direct communication and they help build a bigger personality for the brand.You want to be selling your brand in the easiest and most direct possible way, video is able to do this for you within seconds. 

If you are interested in creating explainer videos for your business get in touch with one of the team to find out how we can help 

Article by
Maddie Prior
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