How animated videos can boost your marketing

Will Littlewood
April 6, 2023
4 min read
How animated videos can boost your marketing

Animated videos are something which have become hugely popular over the years for businesses trying to create something new and different with their content.

It allows businesses to explain complex processes and procedures in an engaging and informative manner to help them connect with their customers. This is ideal for companies who deal with potentially complex topics, especially looking at the tech and pharma industries.

If you don't want to go down the route of a talking head explainer video, animation can be a really engaging way of still being able to get this information across. Remember that some people take in information in totally different ways, and colour can often be a huge part of this. You're able to be really creative with animation in a way that you might not be able to with live action video, meaning you're able to connect with a whole new audience.

What type of video would work for my business?

It's not all really bright and loud animations. You can also produce hyper-realistic animations of products if it's too difficult or not possible to film the real product for example. There are obviously cost implication of producing higher quality content like this, but it's very powerful and can really elevate the look and feel of your brand.

Hyper-realism is a popular form of animated content

On the other end of the scale, there is content like whiteboard animations or stop motion animated videos. These have a slightly more handmade feel to them, but if your brand isn't hugely corporate and sleek, maybe this is the way forward. Whiteboard animation is also very good for explainer videos, as it's a good way to get information across in a simple and easy to digest manner.

Keeping your brand strong

Animated videos give a great opportunity for your brand to shine. Make sure that the colours and fonts used in the animation are the same across your whole brand. That way viewers will associate it with your wider brand and it keeps awareness growing across your digital space.

Even small things like an animated logo are a great of catching people's attention. At RAW Pictures we sign off all our emails with a small animated logo and have had dozens of emails acknowledging it, little things like this are a really effective way of making sure people remember you and your brand.

Using motion graphics with live action video

It's very effective to mix animation with live action video, by overlaying motion graphics onto live action video. This can really add to video content by bringing standard footage to life with colour and animation.

It's great for highlighting important stats or bits of information within the video, or simply to add some eye catching detail!

Overlaying motion graphics onto live action video

Working remotely

One huge benefit of course to animated videos is that they can be produced completely remotely. This means at times like this when staff are working from home, or when there's a potential risk in gathering people together, you can still produce effective and professional video content.

Your business can still continue to reach all of its customers or clients and promote your products or services, without the need for any physical filming.

If animated videos are something that you think could work for your business then get in touch to see how we can help you out.

Article by
Will Littlewood
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